Bacon or Meatballs, What Makes a Better Sundae?

I haven’t actually read this book, but I found the title intriguing. The title suggests that if you aren’t paying attention to your customers needs, then you may find yourself putting whipped cream and a cherry on a meatball. When I read the title, I had two strong and immediate impressions.

First, “yuck.” I said it out loud. Ruby, of course, asked what I was talking about. I told her the title, and asked if she would like a meatball sundae. “No way,” she replied " I would want a meatball plain and cherries and whipped cream plain too."

The second thing I thought was, “Now if that were a bacon sundae he would be on to something.” I find this amusing on several counts. First, it reinforces the title, because bacon is in, and any self respecting meat-product sundae maker would know that. Second, my friends and I concocted just such a sundae (concept) over dinner a few weeks ago.

So, please comment. How do you get to know your customers? What crazy bacon combo have you tried or thought of? Have you read this book? Should I?