Seth Godin

I just finished Poke the Box by Seth Godin. One thing I have always liked about Seth’s work is that he asks very little for the knowledge he gives. This book cost me $5 (Kindle version) and I finished it during my lunch break (alright I read for about 2 hours last night too). His blog posts can be read on the way to the break room. Poke the Box is Seth’s rant on the importance of starting and shipping. In 83 pages he makes a compelling case for why we should not let the fear of failure prevent us from starting something that could pe potentially amazing. ...

I haven’t actually read this book, but I found the title intriguing. The title suggests that if you aren’t paying attention to your customers needs, then you may find yourself putting whipped cream and a cherry on a meatball. When I read the title, I had two strong and immediate impressions. First, “yuck.” I said it out loud. Ruby, of course, asked what I was talking about. I told her the title, and asked if she would like a meatball sundae. “No way,” she replied " I would want a meatball plain and cherries and whipped cream plain too." ...